Discover the gentle elegance of accessories created with genuine artistry and care. Artist Helena Hötzl Setterström's collection of shawls, scarves, and pocket squares is thoughtfully designed for women and men who appreciate beauty, quality, and the subtle details that make each piece unique.
Each piece reflects a distinctive artistic vision, born from creativity and passion. Designed to be worn, loved, and treasured, these accessories are wearable works of art that add personality, warmth, and timeless elegance to your style.
As an independent artist, Helena personally oversees every order. Each item is carefully packed by hand and shipped directly by Helena herself, ensuring that every piece receives the attention, care, and personal touch it deserves from studio to doorstep.
Alongside her signature collections, Helena is also developing a more raw-inspired line with a rawer, bolder aesthetic. Featuring a strong focus on pocket squares and a selection of scarves for men, this upcoming collection combines artistic expression with contemporary edge and masculine sophistication. Stay tuned...
Limited Edition 2026
An exclusive shawl where art meets timeless elegance. Created especially for our 2026 Limited Edition, this unique design has already been available in stores and is now nearing the end of its availability. Only a few remain. Its generous 120 x 80 cm size allows it to be styled in many beautiful ways - draped elegantly over the shoulders, wrapped loosely around the neck, or worn as an artistic statement with a simple dress or blazer. Each year, we introduce a new Limited Edition featuring an exclusive design. Once this edition is sold out, it will never return - making every shawl a unique and collectable piece of wearable art. A sneak peak of the Limited Edition 2027 will be released soon.
Created for today. Collected for tomorrow.
MAZZOH
Coming in early 2027— a new MAZZOH silk scarf.
Concept, creative direction & film by HHDesign.
Created using digital tools and AI-assisted techniques.
My very first silk creations were pocket squares. Today, I am excited to be working on a new collection that will soon be launched.
Keep an eye out for updates and the upcoming collection.